About me

Black and white portrait of a middle-aged man with short hair, a beard, and a confident expression, wearing a black shirt.

I’ve been a graphic designer for over 30 years, working in London, Beijing and now from my studio in Bearsted, Kent.

These days I work independently with businesses, marketing teams and agencies that need experienced creative input without building a whole agency around the job. Branding is at the heart of what I do, but that often leads into websites, print, campaigns and the hundred other things a brand eventually needs.

Most of my clients are elsewhere in the UK, so location isn’t much of an issue. If you happen to be in Kent, even better. We can actually have the coffee rather than talk about having one.

Experience

Before going independent, I spent more than two decades working across branding, graphic design, property, packaging, digital and communications in London and Beijing.

Creative Director
Hue & Cry, London
Branding and communications for the food, drink and travel sectors, working with clients including Beam Suntory, Carlsberg and Mount Gay.

Creative Director
Stepladder, London
Branding and creative direction for commercial and residential property, including projects for Berkeley Homes, Canary Wharf plc and Landsec.

Design Director
39 Degrees North, Beijing
Brand identity, motion design and animation for a wide mix of international clients, including BMW and Mercedes.

Art Director
G2 Studio, Beijing
Branding, print and digital design for clients including Servier and Swire Hotels.

Senior Designer
Lenovo, Beijing
Branding and packaging for Lenovo’s international product range, alongside cultural and internal brand programmes.

Head of Design
Westside Group, London
Branding, graphic design, print and digital projects from first idea through to finished piece, working with clients ranging from independent retailers to global fashion brands.

6 Core
78 Engineering
Aulus Health
Axis CLC Group
Battersea & Nine Elms Estates
Bird & Co Events
Bonham & Bonham
British Society for Haematology
Canary Wharf Group
DHA Planning
Dovetail & Slate
G9 Chemicals
GC Investments
Grifo Developments
Harveys Contracting Group
Kibre
Mosst Homes
Oscar MEP
Page & Co

Clients

Pilar Corrias
Prolific Logistics
Reliance Safety
Roberts Metal Packaging
Romilly Wilde
Silverlake Autos
Stonehouse Capital
SweCos Group
Symfos
Tapi Carpets & Floors
The Black Opportunities Platform
The Hireman
Tradeline Solutions
Vidos Solutions
West London College
Whitehead Monckton
Workplace Futures Group
Your Travel Corporate

Person reviewing printed graphic designs at a wooden table with documents and a coffee mug

My approach

First, I need to understand what makes you, your business or your brand tick. From there, I can create work that feels right for you rather than simply looking good.

Good design needs a reason behind it. So I combine creative thinking with brand strategy to make sure the work communicates clearly, connects with the right people and does the job it needs to do.

I’m fairly obsessive about the details too. Type, spacing, colour, consistency, the bits most people probably won’t notice unless they’re wrong.

So you get thoughtful, well-crafted design that looks like you, sounds like you and supports where you want your brand to go.

Process

I use a simple four-stage process for branding and graphic design projects. It keeps things clear, gives us something to work towards and makes sure the thinking comes before the making.

  • Before designing anything, I need to understand what makes your business tick. We’ll talk about where you are now, where you want to go, who you’re trying to reach and what’s getting in the way. I’ll look at your market, your competitors and the wider visual world around your brand. It’s part research, part conversation and part figuring out what really matters.

  • This is where we give the project some direction. We’ll shape the thinking behind the brand, including positioning, personality, messaging and what makes you different. From there, I’ll build a clear creative direction, often using moodboards or visual territories to explore where the brand could go. The aim is simple: make sure the design has a reason for looking the way it does.

  • Now we start making things. That might mean developing a new brand identity, refining an existing one, designing a website, creating packaging or working across print and digital. I’ll present the strongest ideas, explain the thinking behind them and refine the work with you. Not endless options for the sake of it. Just enough exploration to get to the right answer.

  • Once everything feels right, I’ll get it ready for the real world. That means supplying the right brand assets, artwork and files for print, digital, social, websites, signage or wherever else they need to live. Where needed, I’ll also create brand guidelines so everything stays consistent once it leaves my hands. Then it’s yours to use. Preferably everywhere.

FAQS

  • I’m an independent graphic designer based in Maidstone, Kent. I specialise in branding, logo design, websites, packaging, and marketing materials for businesses of all sizes.

  • I work with start-ups, growing businesses, and established companies. Clients range from law firms and estate agents to property developers, manufacturers, and consumer brands.

  • Yes. I often support agencies as an extra pair of hands. It could be branding, design direction, or design — I slot in where needed.

  • Yes. I regularly support internal teams who need a flexible, senior-level design partner. That might mean creating campaign assets, refining brand visuals, building presentation decks, or helping roll out larger projects. I’m used to working alongside marketing leads, freelancers, and developers — efficiently and without fuss.

  • Every project is different. I’ll give you a clear estimate once I know what you need, how involved it is, and when you want it done. No hidden extras, no surprise add-ons.

  • Yes. But I’ll probably ask whether the rest of your brand needs attention too. A logo is just the start — the bigger picture is where it comes alive.

  • No. While I’m a graphic designer in Kent, I work with clients across the UK and abroad. Most projects run happily online. If you’re nearby, I’m always up for a coffee.

  • It depends on the size of the job. Simple projects can be turned around quickly; bigger ones need more time. If you’ve got a deadline, just say — I’ll be honest about what’s possible.

  • Yes. I design and build in Squarespace and WordPress. Clean, modern, and easy for you to update. For more technical builds, I team up with developers I trust.

  • Yes. Some clients like a retainer for regular updates; others just get in touch when needed. Both work fine — I’m here when you need me.

  • With me, there’s no middle layer. You deal directly with the designer — quicker, simpler, and less chance of crossed wires.

  • Drop me an email or call. We’ll talk through what you need and I’ll put together a straightforward estimate. No jargon, no fuss.