About me

Mark Daniels in a black shirt with a beard and short hair taking a selfie in front of a dark background.

With over 25 years of experience in multiple business sectors, I help businesses and agencies of all sizes create brands that make a difference.

Based in Bearsted in Maidstone, Kent, I work remotely to serve clients wherever they’re based. I offer expert design guidance and creative solutions that can help support your business.

Experience

Creative Director
Hue & Cry, London
Branding and communications projects for the food, drink and travel sectors. Clients included Beam Suntory, Carlsberg and Mount Gay.

Creative Director
Stepladder, London
Commercial and residential branding projects for the property sector. Clients included Berkeley Homes, Canary Wharf plc and Landsec.

Design Director
39 Degrees North, Beijing
Branding, motion design and animation projects for a wide range of clients, including BMW and Mercedes.

Art Director
G2 Studio, Beijing
Branding, print and digital projects for a wide range of clients, including Servier and Swire Hotels.

Senior Designer
Lenovo, Beijing
Branding and packaging projects for Lenovo’s International product line and cultural programmes.

Head of Design
Westside Group, London
Working from concept to completion on branding, print and digital projects for a wide range of clients from local retail to global fashion.

Clients

6 Core
Aulus Health
Auto IQ
Axis CLC Group
Battersea & Nine Elms Estates
British Society for Haematology
Canary Wharf Group
DHA Planning
G9 Chemicals
Gary Eats
GC Investments
Grifo Developments
Impact Model Cars
Kibre
Maidstone Dance Studios
Markettiers 4DC
Mosst Homes
Page & Co

Pilar Corrias
Prolific Logistics
Raw Food Pet Food Pantry
RDL Render
Robots & Humans
Romilly Wilde
Silverlake Autos
Stonehouse Capital
SweCos Group
Symfos
Tapi Carpets & Floors
The Black Opportunities Platform
The Hireman
Tradeline Solutions
Veecar
Whitehead Monckton
Workplace Futures Group
Your Travel Corporate

Person reviewing printed graphic designs at a wooden table with documents and a coffee mug

My approach

Firstly, I need to understand what makes you or your brand tick. I then tailor designs to fit your brand’s identity or your latest project perfectly.

By blending design with a successful strategy, your designs will be more than just visually appealing; they’ll effectively communicate your message and reach your target audience.

I focus on the details because they matter. I ensure everything is well-crafted and cohesive, providing you with polished and professional design.

In short, you’re getting designs that resonate with who you are, backed by strategic thinking, and executed with an eye for detail.

Process

  • – Initial meetings to understand your vision, goals, and challenges.

    – Market research to analyse competitors and understand your target audience.

    – Gathering creative inspiration that aligns with your brand ethos.

  • – Discussions to define key brand elements, such as mission, vision, values, and unique selling propositions.

    – Developing a creative strategy that guides the design process.

    – Creating a preliminary concept or mood board sets the design work's tone.

  • – Creating initial design drafts and concepts.

    – Iterative refinement through client feedback and collaboration.

    – Perfecting the design to ensure it aligns with the brand's identity and message.

  • – Finalising design assets and preparing them for various touchpoints.

    – Implementing the design across digital, print, and other relevant platforms.

    – Providing comprehensive brand guidelines for consistent application and future use.

FAQS

  • I’m an independent graphic designer based in Maidstone, Kent. I specialise in branding, logo design, websites, packaging, and marketing materials for businesses of all sizes.

  • I work with start-ups, growing businesses, and established companies. Clients range from law firms and estate agents to property developers, manufacturers, and consumer brands.

  • Yes. I often support agencies as an extra pair of hands. It could be branding, design direction, or design — I slot in where needed.

  • Yes. I regularly support internal teams who need a flexible, senior-level design partner. That might mean creating campaign assets, refining brand visuals, building presentation decks, or helping roll out larger projects. I’m used to working alongside marketing leads, freelancers, and developers — efficiently and without fuss.

  • Every project is different. I’ll give you a clear estimate once I know what you need, how involved it is, and when you want it done. No hidden extras, no surprise add-ons.

  • Yes. But I’ll probably ask whether the rest of your brand needs attention too. A logo is just the start — the bigger picture is where it comes alive.

  • No. While I’m a graphic designer in Kent, I work with clients across the UK and abroad. Most projects run happily online. If you’re nearby, I’m always up for a coffee.

  • It depends on the size of the job. Simple projects can be turned around quickly; bigger ones need more time. If you’ve got a deadline, just say — I’ll be honest about what’s possible.

  • Yes. I design and build in Squarespace and WordPress. Clean, modern, and easy for you to update. For more technical builds, I team up with developers I trust.

  • Yes. Some clients like a retainer for regular updates; others just get in touch when needed. Both work fine — I’m here when you need me.

  • With me, there’s no middle layer. You deal directly with the designer — quicker, simpler, and less chance of crossed wires.

  • Drop me an email or call. We’ll talk through what you need and I’ll put together a straightforward estimate. No jargon, no fuss.