Academixed

Brief: Rework the brand identity for Academixed, a business blending academic coaching with creative thinking.
Role: Identity consultation, logo refinement, brand positioning

Academixed supports students with academic coaching, mentoring and mindset. The brand needed to reflect clarity and credibility—without drifting into tired ‘education’ clichés.

I worked closely with the founder to refine the name’s visual tone, rework the logo, and shape a more purposeful identity system. We explored type, colour, and layout directions that could flex across digital platforms while still feeling human and focused.

A brand grounded in learning, made to feel modern, not corporate.