Impact Model Cars

Brief: Build a full brand identity for a high-end model car start-up aimed at collectors, including packaging and website.
Role: Logo design, visual identity, packaging design, website build

Not every model tells a story. But Impact Model Cars is built around the ones that do—the cars that meant something.

Working closely with the founders, I developed the full identity—from the logo and packaging to the website—guided by their strapline: Models with Impact.

The design needed to feel precise, but never cold. We aimed for something confident and clean, with just enough nostalgia baked in to connect with collectors who remember the original, full-size versions.

Packaging was key. It had to feel like a keepsake from the start—worthy of the model inside, but also durable and distinctive in a crowded display space.

This one was all about care, detail, and the joy of small things done really well.