Russ Trundle PT

Brief: Design a downloadable client-facing brochure for Russ Trundle, a physical trainer focused on no-nonsense strength and coaching.
Role: Brochure content structure, layout design, brand tone of voice

Russ wanted a simple, clear, and well-structured brochure to introduce his one-to-one training approach.

I wrote and designed a compact, downloadable PDF that reflects Russ’s brand—personal, performance-led, and straight-talking. No fluff, no over-promising—just the right balance of information, structure, and encouragement.

The layout is built around clarity: one idea per page, bold messaging, clean structure, and plenty of space to let it all breathe. A nice example of how tone of voice and visual hierarchy can work hand-in-hand to build trust.