Skin Analytics

Brief: Explore a full brand refresh for Skin Analytics, balancing clinical credibility with approachability.
Role: Concept development, identity design, tone of voice, layout trials

I was invited to explore a rebrand for Skin Analytics, a medtech company using AI to support skin cancer detection.

I developed a range of concepts across logos, typography, layout and tone of voice—designed to modernise without losing clarity.

In the end, the project didn’t move forward. As is sometimes the case, internal indecision slowed things down. But it’s a good example of the thinking and design rigour I bring, even when the outcome never ships.

Not every project launches, but every one shapes how I approach the next.