The delicate art of pricing: finding fairness and value
One of the trickiest conversations in any creative business is about pricing. It’s a subject that can feel uncomfortable, but it doesn’t have to be. I believe in being open and transparent about how I approach fees, so I thought I’d share my perspective on pricing and how I work to ensure it’s always fair.
Bespoke Pricing, Tailored to You
No two projects are the same. Whether it’s creating a brand identity for a start-up, designing a website, or delivering a suite of marketing materials, each piece of work comes with its own goals, complexities, and expectations. That’s why I don’t have an off-the-shelf price list. Instead, I price each project bespoke, taking into account the unique needs of your business and the value you place on the project.
This approach allows me to work flexibly and fairly. You’ll never find yourself paying for services or time you don’t need, and you’ll always know that the pricing reflects the thought and effort that go into delivering great work.
I’m Not the Cheapest… or the Most Expensive
It’s important to be upfront: I’m not going to be the cheapest option on the market, but I’m certainly not the most expensive either. My rates reflect the level of experience, care, and expertise I bring to every project, developed over 25+ years of working with businesses of all sizes.
Choosing a designer is an investment in your business. Good design can set you apart, strengthen your brand, and help you connect with your audience in meaningful ways. When you work with me, you’re not just paying for the finished product—you’re paying for strategic thinking, creativity, and a partnership built on trust.
Value First, Always
I approach pricing with your project’s value firmly in mind. My goal isn’t to overinflate fees or upsell services you don’t need. It’s to deliver work that helps your business thrive while keeping pricing as clear and straightforward as possible.
If you have a specific budget in mind, I’ll always aim to find a way to deliver within that, suggesting ways we can streamline or prioritise certain elements if needed. Ultimately, I want you to feel that every pound you spend is well worth it.
Why Fair Pricing Matters
For me, fair pricing isn’t just about what’s on the invoice; it’s about building relationships. I want my clients to know they can trust me to deliver great work at a fair price and that we can have honest conversations about what works for their budget.
Good design and branding can feel like a big commitment, but it’s also one of the best investments you can make in your business. My promise is to make that investment as smooth and rewarding as possible.
If you’re thinking about starting a new project or have any questions about pricing, I’d love to hear from you. Let’s chat about what you need and how I can help.
