VeeCar

Brief: Rebrand a local prestige vehicle business with a smarter, more considered identity that stands apart from typical car industry visuals.
Role: Logo design, visual identity system, printed collateral

The brief was simple: don’t look like another car sales company.

VeeCar wanted a more distinctive presence—something confident but not flashy. I designed a clean, typographic identity with multiple mark options for flexibility, including a certified-style monogram and a bold ‘V’ roundel.

From logo to print, the visuals were built around understated quality. Black foil, duplexed cards, edge painting—subtle materials doing the heavy lifting.

Supporting collateral included plate covers, document folders, and stationery—each reflecting the brand’s positioning as high-spec, quietly premium, and proudly local.