I started with naming exploration, working across themes of ethos, family legacy, and community.
The final choice, Mosst Homes, took inspiration from the founders' surname while offering a memorable and distinctiveplay on the word "most," reinforcing the idea of offering more than the typical homebuilder.
From there, a visual and verbal identity was created that aligned with the brand’s personality—one that was modern yet warm, confident yet human.
The new identity for Mosst Homes captures their ambition and personality—it’s a name that feels unique but familiar, a brand that is modern yet welcoming, and an identity that will support the business as it grows.
