Whitehead Monckton
– your partners for progress.

Whitehead Monckton is one of Kent’s largest law firms, with a long-established reputation across the county and beyond.

The brief was to create a brand that better reflected where the business was heading. More contemporary and approachable, while retaining the confidence and credibility you’d expect from an established legal practice.

The work went well beyond a new logo. I developed the wider brand strategy, visual identity, tone of voice and the idea of ‘Your partners for progress’ — giving the firm a clearer, more human way to talk about its relationship with clients.

From there, the identity was carried across stationery, brochures, advertising, digital communications, signage, events and other day-to-day brand materials. The result is a much more consistent identity, built to work across both sides of the business: legal services for individuals and for businesses.